By: Marc Prioleau (Marketing Guy)
Created: 1/2/08

Happy New Year all.  I hope you had a good holiday and got some rest. 

Continuing in my "it's gonna be a good year" theme, I saw this preliminary report from Amazon saying that they bucked the trend to a relatively slow holiday season because of sales of Garmin PND's.  They don't release unit sales volumes; just say that "if they were lined up together, they would stretch from New York to Philadelphia—81 miles as the crow flies".  Huh??? I'm going to try to use that on my sales forecast next time.  Thankfully, the nice folks at Location News interpret that at about 1.3-1.5 million units based on an average width of 3.5 - 4 inches.  That sounds like a lot from one brand at one retailer.  Maybe they didn't take them out of the box when they lined them up...  Either way, it sounds like a bunch.